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An online marketing plan that adds up!

There are so many amazing partnerships in this world – Ant and Dec, Salt and Pepper and let’s not forget Fish and Chips – when it comes to business, a top performing duo are Accounting and Marketing – who knew!

Accounting is about taking care of and managing the numbers – you do it daily, weekly etc because it’s the fabric of the business.  Marketing is just the same, it’s about taking care of the selling and success process.  It involves weaving together so many elements and needs monitoring daily, weekly etc.

This has become a whole lot easier with the help of an exciting online framework called My Marketing Button which offers owner managers a way to plan marketing tasks online with clear purpose.

When we say purpose we are meaning actual commercial outcomes, an example is referrals and testimonials.  Imagine that someone in your team is coordinating your marketing efforts.  Its highly likely that they are striving for an outcome that means they would receive a referral or testimonial from an existing client.  If that’s the case then let’s plan exactly for it and organise tasks that mean that would be the result.

So often we are consumed in plans that are merely “to do” lists and we think it’s great that we have plenty to do on the list.  However, it’s more efficient and motivational if we have clear tasks aligned to a clear reason WHY from the start.

Then if we can actually see the impact of that progress on the business in a visual – wow, that’s empowering!

This is precisely what My Marketing Button is all about and here at AbacusBean we are delighted to share details of how you can access this online solution and start planning for your business success.

My Marketing Button provides an agile and affordable way to develop and maintain a marketing plan.  With so many micro businesses, start-ups and small companies juggling time and resource it can be challenging to start with a blank sheet of paper and create an engaging commercial marketing plan.  This technology gives a head start and constant guide, prompt and track to follow so that time is saved and results are in sight.

So, just like accounting, there are essential processes that roll around regularly and it is vital that the right checks are in place to keep the numbers in a good position; you need the same for your marketing process so that your activity is aligned with deliverables and you are on course to achieve your business vision.

To find out how My Marketing Button can help your business visit:

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How does the collapse of the US Silicon Valley Bank affect UK tech firms?

Silicon Valley Bank (SVB) was put under US government control on Friday afternoon after the biggest failure of a US bank since 2008. Silicon Valley Bank UK (SVB UK), the first location SVB opened outside the US, was ordered into insolvency by The Bank Of England on Friday evening.

More than 200 UK tech companies signed a letter addressed to the Chancellor of the Exchequer calling for government intervention due to fears of overnight receivership of UK tech companies critical to the UK economy. Concerns that almost all of the £6.7bn deposits within the bank would be lost, with only £85,000 of clients’ deposits protected by the Financial Services Compensation Scheme, or £170,000 for joint accounts.

The Treasury has been working on a plan to prevent firms from running out of cash in the short term, with longer-term concerns of a substantial impact on the liquidity of the tech ecosystem. Therefore, the announcement this morning that HSBC would buy SVB UK has been met with great relief by their 3,500 clients.

The takeover, a result of overnight talks between Downing Street, the Bank of England, and HSBC, will override the Bank of England’s decision to place the bank into insolvency. HSBC bought SVB UK for £1, which made pre-tax profits of £88m last year. The Bank of England believes the takeover will stabilise SVB UK and minimise disruption to the UK technology sector, supporting confidence in the financial system.

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New start ups

We specialise in assisting start-up businesses. Our MD, Bev Goodall, has previous roles with Middlesbrough Council Enterprise Emporium and Teesside Uni Launchpad. We help businesses choose the right business vehicle for them, making sure they set up at the right time, in the right fashion and do things in the right order. No business is too small. Sometimes having a chat before you even start can help propel you forward without making any mistakes once you are ready for the off! Give us a call, pop in for a coffee and see how we can give you some free initial advice to help you on your way.

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Xero Partner Certification

We became a Xero partner on 30 October 2018. Having used the software for quite some time we are fully accustomed to its features and how we can best tailor them for our clients. Xero is a great piece of accounting kit and we can offer set up and training to help guide you to using it most efficiently. Best of all if you come on board via AbacusBean we can get you discounts.

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Our new office space at Level Q

We spotted the new prestigious office location, Level Q on Twitter and after expressing an interest and having a guided tour round the part complete building, we signed up to the complete vision. We think Level Q sums up our attitude and ethos; its fun and friendly and full of collaborative workspaces. We love being here and we love showing people round, it’s a great space to work from.

Read more about our new office space here.

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